Search engine
optimization for your website is pretty straight forward, but it can seem
complicated. Basically, the point of SEO is to make everything simpler and
cleaner. This is the way search engines like it. And, if you use the
"KISS" principle, "keep it simple, stupid", even a beginner
can optimize a website well.
Everything a search
engine does has a pattern and a reason. Even if the algorithms are too complex
for you to understand, there are patterns that can be found. There are many
sites online that offer tips and help with finding and explaining these
patterns.
Good SEO requires work
and effort. It is, for the most part, very basic. To have a successful website
campaign, follow these simple rules:
1. Bad Sites Get Pushed
To The Bottom Search engines always try to give users whatever they can find
that is relevant to their search. You have to realize that most search engines
don't work by moving the good stuff towards the top: instead, they try to push
the bad stuff towards the bottom, and hope that what's good will "float to
the top."
2. Content Is King
Content is king and it can get you good search engine rankings easily if it's
written properly and sprinkled with the appropriate keywords. This not only
brings visitors to your site but also feeds search engine spiders and crawlers.
A fast way to develop
good content is to generate a series of articles or an ebook regarding your
topic. These items are very powerful in the world of SEO because they provide
your visitors with something to read and they allow you to conquer some
keywords that you normally wouldn't be able to touch. If you are managing a
website for pets, an article about dog food is more likely to generate a high
position in the search results for "dog food" than your home page.
Therefore, if you write articles pertaining to your subject but slightly more
in depth than you can put on your home page, you will benefit drastically.
3. Check Your Position To
try to get to number one in an index, you must first find out where your site
is now. That means checking each search engine to see your position, and coming
up with a strategy for each one - who knows, maybe you're already number one on
one of the smaller search engines! You can't just assume, however, that because
your site is listed in one search engine that it will be listed in all of them.
That's not how search engines work.
4. Simplicity Is Best
Look at the sites that currently rank high on the search engines and you will
see that have simple designs with graphics that use minimal bandwidth, and
they're easy to navigate. Simple, clean designs are what both search engine
crawlers and search engine users like, as it lets them get the content they
want without any fuss. This is what you should be aiming for.
5. Optimiaze Tags And
Keywords Let's take a look at meta tags, keywords, descriptions, and titles.
They're all important elements, even if they're not what will make or break
your site - they're just one part of your strategy. These elements need to be compelling
and sprinkled with your keywords, as this will entice users to click through
from the search results page to your website. It's best to start off slowly,
gradually adding things in as you learn.
If you have any questions
and you don't know where to go, then check out some of the forums on the
subject. A simple search for "seo forum" will give great results.
Remember, be patient. Learning SEO or search engine optimization takes time and
effort but pays off in the end.
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